“The Emoji Movie” Review

5 August, 2017

Director: Tony Leondis
Screenwriters: Tony Leondis, Eric Siegel, Mike White
Cast: 
T.J. Miller, James Corden, Anna Faris

Synopsis: An overly expressive emoji whose emotions get the better of him whenever he’s under pressure searches for a way to cure his condition while being guided through a number of apps located inside the smartphone of a teen textaholic.

The Emoji Movie Review:

Like scrolling through a stale Facebook feed in the hours after dark, “The Emoji Movie” is a vapid activity for the kind of naïve consumers who choose to believe they’re gaining an enriching experience when they’re really being sold a ninety minute advert at the price of a small pet. Turning a smartphone into a magical device which seemingly holds the answer to life’s problems, the movie hails itself as the obsession of an entire generation, crafting half-witted characters out of an electronic existence while completely misrepresenting the function that modern day hieroglyphs still have in society.

Refusing to do the legwork and misunderstanding the function of most of its characters, the film’s creators string together reels of ten second concepts, opting for cash over creativity as Spotify, Twitter, and other such names climb on-board and simply wait for a sizeable pay cheque. Failing to utilise the humour of the aubergine or grandma emojis and immediately throwing them onto the reject pile, “The Emoji Movie” target a young and mouldable demographic, arriving like “Inside Out” for infants as James Corden’s Hi-5 starts to feel suspiciously similar to Pixar’s cotton candy friend Bing Bong.

Written like a series of commercials and sold to brands for wheelbarrows full of cash, “The Emoji Movie” is corporate ad space at its most vulgar, playing leapfrog with IPhone apps as Instagram forms the backdrop for romance and Dropbox provides momentary respite while a character brazenly notes its malware-proof security system with QVC-level enthusiasm. Glorifying everything within its pre-paid universe and luring the Chinese market with nods made to social media app WeChat, “The Emoji Movie” plays Candy Crush and bops to Just Dance while giving the finger to everything outside of its tactlessly mapped world, including the much-loved classic emoticons; depicted here as senile retirees whose nostalgic value is lost in a place defined entirely by surface value.

 

   

Summary
Review Date
Movie
The Emoji Movie
Rating
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